Conquer the Kingdom
Fall in love with an epic story, a classic tale of good verse evil. Then forget about it for a few months. How do you rekindle your excitement? By reliving the adventure, of course joining forces with your favorite characters. We helped Snow White & the Huntsman fanatics do just that through an online journey, with four levels inspired by scenes from the movie.
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Challenge
Create awareness and engagement that drives pre-order and purchase of the home release of Snow White & the Huntsman
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Insights
- The target consumer includes movie buffs, gamers and music fanatics
- They’re digitally and socially savvy, so to compete for their attention, marketing must be dynamic, provide challenging experiences and create opportunities for re-engagement
- Those who purchase Blu-Ray Discs™ and DVDs do so because they like to relive their favorite scenes repeatedly
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Strategy
Engage the target audience with a multi-level online challenge, with addictive mini-games and the incentive of sweepstakes entries for every engagement
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Online Game
We challenged consumers to Conquer the Kingdom with four levels of addictive mini-games that earned them chances to win an Enchanted Getaway to Ireland.
Sweepstakes
Players earned spells, which could be cast for daily prizes and entries into a grand prize sweepstakes.
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Repeat Engagement
Each level was an addictive mini-game, with new puzzles released regularly to entice re-visits and repeat engagement.
Exclusive Videos
To tease the highly anticipated release date, fans were able to watch exclusive movie clips.
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Partnerships
Powerful allies helped extend our reach and build buzz, sending users on a digital scavenger hunt for bonus spell codes.
Social Sharing
Social sharing was integrated into the experience, driving viral spread of the promotion and positioning players as advocates of the movie.
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