Search Engine Optimization
Three out of four users never scroll past the first page of search results (HubSpot, 2011) – and most consumers begin both their in-store and online purchase process with searches for brand information, pricing comparison and product reviews. All of this underscores the importance of SEO, or search engine optimization, as a core part of the marketing mix.
All Natural Results
Different from sponsored listings and never requiring fees paid to search engines, organic search engine optimization will help your brand climb the ranking results, extend brand visibility and create conversions.
So how does website search engine optimization work? Through a long-term approach that includes:
- Ongoing keyword search and analysis
- Search engine optimization copywriting
- Inbound and internal link building
- Monitoring and tracking results
- Search-friendly website design and optimization
- Social media marketing
SEO Is A Marathon, Not A Sprint
Strong search results take time, and a long-term dedication to SEO. (For quicker results while building SEO, incorporate PPC/SEM into your mix).
The not-so-secret truth of successful search engine optimization companies is that it takes a long-term approach to content building, keyword analysis and integration of SEO best practices into social posts.
Optimize or Die
It sounds harsh, but regular optimization is the only way to maintain hard-earned search results. That means reviewing analytics, cross-checking with the ever-changing algorithms of the top search engines, and understanding emerging best practices – then identifying opportunities to make improvements and adjustments.
Contact us if you want to learn more about search engine optimization and how it relates to your business.