Where advertising piques interest and informs, sampling is the key to conversion. Why? Simply put, trying is believing.
THE SEARCH BEFORE THE SAMPLE
Before we can put a sample in their hands (or in their mouths), we have to understand who our target consumers are. So we begin with a deep dive. We learn about their demographics, psychographics, media usage and more, to answer questions like:
- What are their day-to-day activities?
- How are they using social media?
- Where are they talking about brands?
- How do they make purchasing decisions?
Once that data has been collected, we use it to determine how we’ll deliver the samples (so that we know it will be impactful) as well as when and where (to ensure it’s at the right time, to the right people). Then, we identify key performance indicators (or KPIs) that align with your business objectives, to ensure that every aspect of the sampling program delivers on overall goals.
MAKE SAMPLING PART OF A MIX
Sampling can be an important and powerful component of a robust promotional mix and is often a key aspect of experiential campaigns, such as:
- In-store marketing
- Shopping mall marketing
- Influencer marketing
- Mobile tours
- Street team marketing
Contact us if you'd like to learn more about our consumer-centric approach to event marketing and management.