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Know Your Basic Online Marketing KPIs

Your tLF Newsletter Tip

Loud Links: Is Your App Usable?

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Drambuie Facebook

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September 8, 2011
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September 15, 2011
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September 18-21, 2011
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Know Your Basic Online Marketing Metrics

by David "Lil' Loud" Ashcraft

Web analytics, search engine ranking reports, link popularity and pages indexed are terms that can be intimidating to many people. The thought of pages and pages of raw data or unfamiliar tools using technical industry terms can easily scare those unfamiliar with the process of identifying and acting upon key metrics to improve your overall online marketing. But to be successful in online marketing, you must track, analyze, learn from and act upon online marketing metrics. Below are explanations of a few beginning basic online marketing metrics and why they are important for you to know about so you can improve your internet marketing efforts.

Your tLF Newsletter Tip

This month's tip is brought to you by Aaron "Dr. Loudweiser" Stevens:

Track more than just conversions on your site for detailed data. Google Analytics offers Event Tracking code (javascript snippets) for links on your site. Implement Event Tracking to receive data on what people are clicking on throughout your site. This is a great tool to see what links and calls to action are grabbing attention.

Want to learn more about custom analytic reporting for your business? Contact us about our performance measurement services.

Loud Links:

Here's a few of the helpful articles from around the web lately that will help your brand stay loud online. Turn it up!

Want to talk to us about amping up your brand's voice online? Contact us today to find out how we can help you #BeLoud!

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